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STOP Building content right now and focus on Culture!
Unless your content is in the top 10% of all content currently being produced, you may as well not bother. In fact you may as well invest your money in cupcakes and give your copywriters a rest. Which...
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Is Content really the thing you should be concentrating on right now?
It’s not about content. Content is merely the mechanical process to deliver communication and persuasion. That is what it’s really about. Communication and persuasion, everything else is created to...
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Create amazing content to get amazing links and social love
This is part of an Instagram experiment I am performing. Results to be available soon. Create amazing content. If you create the same level of content as everyone else you get the same results. The...
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Is Instagram worth adding to my content marketing mix?
I want to know if Instagram is worth paying attention to, as I keep being told about people and businesses that are using it to great success. My philosophy when it comes to new platforms is to go...
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What is content marketing? An old school look at the technique
They say you shouldn’t write blog posts as a stream of consciousness, that they should be planned, crafted, pounded into a listicle, or a two thousand word bit of evergreen content that Neil Patel and...
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A Content Marketing Mastermind group
Our content marketing, mastermind group is now taking applications for membership. You can read more on what a mastermind group is here, here and here. I say applications because we are only inviting...
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Are you losing money overcomplicating content marketing?
You have a finite marketing budget and every penny has to work if you are going to compete effectively. The problem is thepeople you want to reach, are greeted with a huge amount of digital noise each...
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6 Essential tips to make your Outreach work
Implementing effective outreach is easy, but from the examples I see in my email inbox it seems that some find it difficult. Here are a few tips I have learned over the years. Be a good human...
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What a Content Marketer needs to know about Pokemon Go
The new thing is Pokemon GO As a content marketer it is something you need to know about, because so many people are playing it and seeking information online. It is creating a massive, rabid crowd...
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How to beat Pokemon Go with content marketing
This is a cool photo from unsplash.com, a new dawn fits with the mood. It’s 5.30 and i am sitting in my garden at dawn, under a half moon. It’s quiet apart from loud chatter from the garden birds. Easy...
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